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About me

As a slightly shy and timid fifth grader, one of my favorite activities was writing short stories for the class to read.

 

I think that might’ve been the first sign that I’ve always been a writer at heart.

 

I was born and raised on the lovely island of Aruba and moved overseas to Amsterdam at seventeen. I’m still based in Amsterdam to this day (in fact, our ten-year anniversary is coming up soon), and it’s the city where I’ve set all of my first and foundational steps in my career.

 

Along the way, I’ve edited manuscripts, written top-performing newsletters, and ghostwritten for high-achieving business owners. I’m a wordsmith with a strict(ly playful) sense of style. I write for a variety of different clients and companies, and I’m wonderful at turning complicated subjects into engaging stories.

 

When I’m not working, I’m writing a cookbook based on my grandmother’s traditional Aruban recipes, practicing yoga, and cuddling with my cat Mo.

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Work
Experience

2022 - Present

Copywriter & Copy Editor (Freelance)

Ever since I transitioned to freelance, I've been helping my clients increase their online engagement and boost sales by jazzing up their website copy, sales pages, emails, and social media content.

2021 - 2022

Content Coordinator @ Paramount

Worked on a large-scale project with over 60 team members for the launch of Paramount+ and SkyShowtime. In addition to overseeing and managing loads of content, I also acted as the main point of contact for commissioned MTV UK content.

2020 - 2021

Marketing Campaign Specialist @ Social+

As Marketing Campaign Specialist, I worked closely with the brand, content, and marketing operations teams to develop a content strategy for Amity's social channels. I also wrote a ton of copy.

Education

2018 - 2019

University of Amsterdam,
Master’s Degree

New Media & Digital Culture

2015 - 2018

Amsterdam University College,
Bachelor's Degree

Liberal Arts, Media & Culture Major

Skills and Expertise

  • Strategy, message positioning, storytelling

  • Copywriting: Web, Ad, Product, B2B/B2C, Creative

  • Social media strategy and management

Jama Garcia, Paramount

"Lyanne and I worked together for over a year. I was lucky to have her in our team. Her energy, creativity and level of commitment played a central role in our projects. I would certainly work with her again and again."
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