Creative Copywriter
About me
As a slightly shy and timid fifth grader, one of my favorite activities was writing short stories for the class to read.
I think that might’ve been the first sign that I’ve always been a writer at heart.
I was born and raised on the lovely island of Aruba and moved overseas to Amsterdam at seventeen. I’m still based in Amsterdam to this day (in fact, our ten-year anniversary is coming up soon), and it’s the city where I’ve set all of my first and foundational steps in my career.
Along the way, I’ve edited manuscripts, written top-performing newsletters, and ghostwritten for high-achieving business owners. I’m a wordsmith with a strict(ly playful) sense of style. I write for a variety of different clients and companies, and I’m wonderful at turning complicated subjects into engaging stories.
When I’m not working, I’m writing a cookbook based on my grandmother’s traditional Aruban recipes, practicing yoga, and cuddling with my cat Mo.
Work
Experience
2022 - Present
Copywriter & Copy Editor (Freelance)
Ever since I transitioned to freelance, I've been helping my clients increase their online engagement and boost sales by jazzing up their website copy, sales pages, emails, and social media content.
2021 - 2022
Content Coordinator @ Paramount
Worked on a large-scale project with over 60 team members for the launch of Paramount+ and SkyShowtime. In addition to overseeing and managing loads of content, I also acted as the main point of contact for commissioned MTV UK content.
2020 - 2021
Marketing Campaign Specialist @ Social+
As Marketing Campaign Specialist, I worked closely with the brand, content, and marketing operations teams to develop a content strategy for Amity's social channels. I also wrote a ton of copy.
Education
2018 - 2019
University of Amsterdam,
Master’s Degree
New Media & Digital Culture
2015 - 2018
Amsterdam University College,
Bachelor's Degree
Liberal Arts, Media & Culture Major
Skills and Expertise
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Strategy, message positioning, storytelling
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Copywriting: Web, Ad, Product, B2B/B2C, Creative
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Social media strategy and management